About
The MCCA Exhibitor Service Center helps with all your exhibit needs prior to and during the show.
If you have any questions, please contact the MCCA Convention Team at [email protected].
If you have any questions, please contact the MCCA Convention Team at [email protected].
Schedule
- The MCCA Virtual Annual Convention and Solution Center commences on Wednesday, November 11 and adjourns on Friday, November 13.
Services
Use the tabs below for more information from MCCA's designated official service contractors for services. Are you a first-time exhibitor or an exhibit manager newly assigned to plan your organization's participation in the MCCA Virtual Annual Convention and Solution Center? If your answer is “yes”, check out this FAQ »
Advertising due Tuesday October 1
Official Onsite Guide
Advertising in the Annual Convention Onsite Guide is an effective and cost-effective way to reach attendees both during and after the conference. The onsite guide will be available online via mccaconvention.com and a hardcopy will be available to all attendees.
Specs
The onsite guide is printed half U.S. Letter: 5.5" x 8.5" with 0.25" bleed all around (no bleed is required). Do not include any Printer’s Marks (crop marks, registration mark, page information, color bars, bleed marks, or slug area) in your file. All artwork should be saved in Full Color CMYK. Provide a digital file in one of the following formats to [email protected] by Tuesday, October 1:
Advertising in the Annual Convention Onsite Guide is an effective and cost-effective way to reach attendees both during and after the conference. The onsite guide will be available online via mccaconvention.com and a hardcopy will be available to all attendees.
Specs
The onsite guide is printed half U.S. Letter: 5.5" x 8.5" with 0.25" bleed all around (no bleed is required). Do not include any Printer’s Marks (crop marks, registration mark, page information, color bars, bleed marks, or slug area) in your file. All artwork should be saved in Full Color CMYK. Provide a digital file in one of the following formats to [email protected] by Tuesday, October 1:
- Press-ready PDF
- Press-quality (300 dpi) JPG or PNG
Placement & Specs |
Rates |
Sponsor |
Full-page Inside Front Cover Ad 5.5" x 8.5" portrait Full color: CMYK |
Available with Platinum sponsorship |
Central Methodist University |
Back Cover Full-page Ad 5.5" x 8.5" portrait Full color: CMYK |
Available with Gold sponsorship |
University of Missouri |
Half-page Ad 5.5" x 4.25" Full color: CMYK |
Available with Bronze and Silver sponsorship |
Interfolio Webster University WGU Missouri |
Mobile Event App
Mobile Phone Banner
Tablet/Online Banner
Mobile Phone Banner
- PNG, JPEG, and GIF only
- Link to app listing or web URL:
- Name your file after your company, not the meeting (RetirementAssociation_Mobile.pdf NOT MCCAad.pdf)
Tablet/Online Banner
- PNG, JPEG, and GIF only
- Link to app listing or web URL:
- Name your file after your company, not the meeting (RetirementAssociation_Tablet.pdf NOT MCCAad.pdf)
Placement & Specs |
Rates |
Sponsor |
Splash Screen 1242 x 2208 pixels (mobile) 1536 x 2048 pixels (tablet, portrait) 2048 x 1536 pixels (tablet, landscape) PNG only |
Available with $15,000 sponsorship |
Central Methodist University |
Banner Ad 640 x 150 pixels (mobile) 552 x 150 pixels (tablet) PNG, JPEG, or GIF only |
Available with $15,000, $5,000 and $3,500 sponsorships |
University of Missouri Interfolio Webster University WGU Missouri |
Onsite Signage
October 1 is the cut-off date to assure your logo is included in applicable printed materials (official onsite guide, signage, exhibitor BINGO card, etc.). After this date, logos will only be included in the mobile event app and website.
- Returning sponsor or exhibitor from 2018? Only send us organizational logos if they have changed since September 2018.
- New sponsor or exhibitor for 2019? Send logo files (CMYK at least 4” wide and placed on a transparent background) in vector (.eps) or PNG (.png). Include full color, single-color black and white, as well as horizontal and vertical combinations.
October 1 is the cut-off date to assure your logo is included in applicable printed materials (official onsite guide, signage, exhibitor BINGO card, etc.). After this date, logos will only be included in the mobile event app and website.
Tote Bag Inserts
Sponsors and exhibitors are encouraged may include printed literature or swag in the convention tote bags. Send 500 copies of each insert or item directly to MCCA no later than Friday, October 4 to the address below:
Missouri Community College Association
ATTN: Convention Team
2420 Hyde Park Road, Suite B
Jefferson City, MO 65109
Note: Materials not received by the deadline will not be included and will incur a delivery charge to Kansas City Marriott Downtown and placed at your exhibitor booth.
Sponsors and exhibitors are encouraged may include printed literature or swag in the convention tote bags. Send 500 copies of each insert or item directly to MCCA no later than Friday, October 4 to the address below:
Missouri Community College Association
ATTN: Convention Team
2420 Hyde Park Road, Suite B
Jefferson City, MO 65109
Note: Materials not received by the deadline will not be included and will incur a delivery charge to Kansas City Marriott Downtown and placed at your exhibitor booth.
Raffles
Exhibitors are encouraged to submit a raffle item that will be announced at the Friday morning Grab-and-Go Breakfast. Winners will be drawn from those that participate in Tradeshow BINGO. MCCA will not announce individual raffle contests, but will be pleased to help advertise your raffle on the Tradeshow page »
To be included in the list of exhibitor raffles (available online, in the mobile event app, and on the reverse side of the Tradeshow BINGO card, provide your organization name, booth number, and the item being raffled to [email protected] by Friday, November 1.
Exhibitors are encouraged to submit a raffle item that will be announced at the Friday morning Grab-and-Go Breakfast. Winners will be drawn from those that participate in Tradeshow BINGO. MCCA will not announce individual raffle contests, but will be pleased to help advertise your raffle on the Tradeshow page »
To be included in the list of exhibitor raffles (available online, in the mobile event app, and on the reverse side of the Tradeshow BINGO card, provide your organization name, booth number, and the item being raffled to [email protected] by Friday, November 1.
Orders Due Wednesday, October 23
Food and beverage is an important aspect of conducting business in your exhibit booth, so we are happy to offer in-booth catering services to enhance your exhibit.
To place an order or discuss in-booth catering options, contact [email protected].
- All food and beverage items in the tradeshow must be purchased through the Kansas City Marriott Downtown Food and Beverage Department.
- In-booth catering does not supply additional tables or electrical. Please order this equipment through our technology contractor.
- Typically, a banquet staff member is not required to work alongside your booth as a food handler.
- All food and beverage orders require full payment 14 days in advance.
- All food and beverage prices are subject to change, but can be confirmed 90 days in advance.
To place an order or discuss in-booth catering options, contact [email protected].
| Exhibit Booth Catering Menu.pdf |
Email Signature
Include this "I'm Exhibiting" graphic in your email signature to help drive #MCCA19 registrations and increase attendance at your session. Simply download the file, import into your email signature, and resize the width to 4". Don't forget to hyperlink the graphic to https://www.mccaconvention.com.
Include this "I'm Exhibiting" graphic in your email signature to help drive #MCCA19 registrations and increase attendance at your session. Simply download the file, import into your email signature, and resize the width to 4". Don't forget to hyperlink the graphic to https://www.mccaconvention.com.
| MCCA19_EmailSig.jpg |
Pre- and Post-Convention Attendee List
Exhibitors and sponsors will receive a pre- and post-convention attendee mailing list in Microsoft Excel format. The list will contain all opt-in registered attendees’ information at time of list-pull date (first and last names, organization, professional title, email address and/or physical address). Phone numbers will NOT be present.
Exhibitors and sponsors will receive a pre- and post-convention attendee mailing list in Microsoft Excel format. The list will contain all opt-in registered attendees’ information at time of list-pull date (first and last names, organization, professional title, email address and/or physical address). Phone numbers will NOT be present.
- Pre-convention attendee list: 2 weeks in advance of MCCA19
- Post-convention attendee list: 1 week in conclusion of MCCA19
Drive Attendees to Your Booth
Booth traffic requires the effort of two groups of people: the MCCA Convention Team and you, the exhibitor. Here's how MCCA gets attendees to the tradeshow and spend time engaging with exhibitors:
As an exhibitor, it's on you to keep your booth busy, and there are a number of strategies for ensuring a good ROI:
Booth traffic requires the effort of two groups of people: the MCCA Convention Team and you, the exhibitor. Here's how MCCA gets attendees to the tradeshow and spend time engaging with exhibitors:
- In-app gamification and scavenger hunts
- Tradeshow hours strategically set to avoid competing events
- Provide exhibitors with education (aka this service kit) on how to best reach attendees before, during, and after the event
- Offering viable sponsorship opportunities for added marketing and attendee engagement
- Enable pre-event meeting scheduling between exhibitors and attendees
As an exhibitor, it's on you to keep your booth busy, and there are a number of strategies for ensuring a good ROI:
- Use the attendee list to reach out to prospective customers and existing clients
- Design your booth to stand out and draw a crowd, but also to tell your story
- Train your team to develop engagement skills to make those conversations convert to sales opportunities
- Use engagement techniques to hold the attention of the audience (email [email protected] of prize giveaways at your booth and we'll list them on the website)
- Pre-arrange meetings with those who are looking for your products or services
How to get people to come to your booth
Regardless of your budget, here’s an array of ideas to help you make an impact:
Fishbowl Raffle: Ask everyone who stops by your booth to drop a business card into the fishbowl and come back later for the prize draw, where the prize can be anything from a bottle of wine to a trial of your product. The game collects contacts and encourages attendees to return later on to see if they have won a prize, giving you a second opportunity to engage them.
Mini-golf: A miniature golf course works really well as a showcase of signage and branding. You can offer prizes for holes in one, amazing shots, a lucky hole, and for just being a good sport. Make prizes relevant to you and your brand in some way so that it’s more memorable and reinforces your marketing objectives. (Credit: Putting Edge Ltd)
Exhibition Stand Attractions and Activities
Booth Entertainment: You don’t have to be a performing monkey but entertaining attendees makes you more memorable and creates a more relaxed and fun atmosphere. Bring your booth to life with hired entertainment. These entertainers don’t just excite the audience, they become a vital part of your demo crew, all informative way.
Magician/Urban Tricksters: A magician, card, or urban trickster can add a wow factor and leave a lasting impression, especially with tricks that guests haven’t seen before. The magic doesn’t have to stop at drawing a crowd; adding an interactive element can make for a truly memorable booth experience.
Mini Massages: Offer a relaxing mini massage at your booth so that attendees can take a break, unwind, and feel comfortable which will make them associate these feelings with your brand. (Generally, you can have professional masseurs come in exchange for some signage of their services at your booth. This works as long as the two brands can complement each other.)
Tech Bar: Exhibitors who set up a technology bar with plugs to recharge devices give people a reason to stay as they power up. Creating an environment for clients and potential clients to relax at the booth makes attendees more receptive to talking to you about your company or product.
Product Launch: If you have a major product or service launch, you can save it for a trade show event and announce it at your booth. Encourage people to livestream it and they can be among the first to announce it. This honor alone can drive a lot of people. Just make sure you market the product launch and encourage people to be among the first to share it.
Live Demos: You can let your technology do the talking by allowing visitors to experience your technology through live demos at the booth. This is a great opportunity for new product launches or to display and troubleshoot products based on audience demand. Different areas of the booth can allow innovation to shine. Customers will appreciate being able to take a hands-on approach through interacting with the product and asking questions of the experts.
Awesome Swag: Promotional items, such as t-shirts or thermal mugs are still go-to giveaways for exhibitors and snapped up by visitors. Popular freebies draw people to a stand like nothing else. A well-selected piece of swag can draw quite a crowd and have attendees hunting for you all over the expo hall.
Product Samplers: Attendees love free food and drinks, but you don’t have to produce food to use this concept.
Photo Booths: With many attendees eager to bolster their own personal brands through regular posting on social media, photo booths can work incredibly well. Photo booths can be a participatory activity, an ice-breaker, and a way to capture attendees’ attention. A well-branded, well-placed photo booth can be the perfect marketing trifecta for a successful booth.
Booth Decorating Ideas
Bright Colors: A bold color scheme can draw the eye and make people look at your booth first. Bright colors can be an excellent assist in the competition for attention, they tend to appear more inviting or welcoming and are harder to ignore.
Living Walls/Art Installations: These can be easy to create on a low budget, as you can create living walls yourself, and they add extra depth and dimension to your booth. A live art installation also intrigues attendees and would offer a unique photo opportunity for attendees to have pictures taken with the model or subject.
Seating/Lounges: Adding some bean bags, beach chairs, or camping chairs can be a cost-effective lounge or seating idea, which is always welcome to attendees. Creating a lounge encourages people to congregate and offers you an opportunity to talk to them, get them interested in your products or services, and potentially make a sale.
Regardless of your budget, here’s an array of ideas to help you make an impact:
Fishbowl Raffle: Ask everyone who stops by your booth to drop a business card into the fishbowl and come back later for the prize draw, where the prize can be anything from a bottle of wine to a trial of your product. The game collects contacts and encourages attendees to return later on to see if they have won a prize, giving you a second opportunity to engage them.
Mini-golf: A miniature golf course works really well as a showcase of signage and branding. You can offer prizes for holes in one, amazing shots, a lucky hole, and for just being a good sport. Make prizes relevant to you and your brand in some way so that it’s more memorable and reinforces your marketing objectives. (Credit: Putting Edge Ltd)
Exhibition Stand Attractions and Activities
Booth Entertainment: You don’t have to be a performing monkey but entertaining attendees makes you more memorable and creates a more relaxed and fun atmosphere. Bring your booth to life with hired entertainment. These entertainers don’t just excite the audience, they become a vital part of your demo crew, all informative way.
Magician/Urban Tricksters: A magician, card, or urban trickster can add a wow factor and leave a lasting impression, especially with tricks that guests haven’t seen before. The magic doesn’t have to stop at drawing a crowd; adding an interactive element can make for a truly memorable booth experience.
Mini Massages: Offer a relaxing mini massage at your booth so that attendees can take a break, unwind, and feel comfortable which will make them associate these feelings with your brand. (Generally, you can have professional masseurs come in exchange for some signage of their services at your booth. This works as long as the two brands can complement each other.)
Tech Bar: Exhibitors who set up a technology bar with plugs to recharge devices give people a reason to stay as they power up. Creating an environment for clients and potential clients to relax at the booth makes attendees more receptive to talking to you about your company or product.
Product Launch: If you have a major product or service launch, you can save it for a trade show event and announce it at your booth. Encourage people to livestream it and they can be among the first to announce it. This honor alone can drive a lot of people. Just make sure you market the product launch and encourage people to be among the first to share it.
Live Demos: You can let your technology do the talking by allowing visitors to experience your technology through live demos at the booth. This is a great opportunity for new product launches or to display and troubleshoot products based on audience demand. Different areas of the booth can allow innovation to shine. Customers will appreciate being able to take a hands-on approach through interacting with the product and asking questions of the experts.
Awesome Swag: Promotional items, such as t-shirts or thermal mugs are still go-to giveaways for exhibitors and snapped up by visitors. Popular freebies draw people to a stand like nothing else. A well-selected piece of swag can draw quite a crowd and have attendees hunting for you all over the expo hall.
Product Samplers: Attendees love free food and drinks, but you don’t have to produce food to use this concept.
Photo Booths: With many attendees eager to bolster their own personal brands through regular posting on social media, photo booths can work incredibly well. Photo booths can be a participatory activity, an ice-breaker, and a way to capture attendees’ attention. A well-branded, well-placed photo booth can be the perfect marketing trifecta for a successful booth.
Booth Decorating Ideas
Bright Colors: A bold color scheme can draw the eye and make people look at your booth first. Bright colors can be an excellent assist in the competition for attention, they tend to appear more inviting or welcoming and are harder to ignore.
Living Walls/Art Installations: These can be easy to create on a low budget, as you can create living walls yourself, and they add extra depth and dimension to your booth. A live art installation also intrigues attendees and would offer a unique photo opportunity for attendees to have pictures taken with the model or subject.
Seating/Lounges: Adding some bean bags, beach chairs, or camping chairs can be a cost-effective lounge or seating idea, which is always welcome to attendees. Creating a lounge encourages people to congregate and offers you an opportunity to talk to them, get them interested in your products or services, and potentially make a sale.
Liberty Exposition Services is MCCA's full-service general service contractor providing professional, creative and affordable exhibits with total services from initial planning to close of show. You will receive an email from Liberty Exposition Services after September 16 containing individual login information for ordering. Once logged in, you will find what is included in your specific booth package, as well as options for ordering technology, furniture, carpet, etc.
Americans with Disabilities Act
All exhibiting organizations are required to be in compliance with the American with Disabilities Act (ADA) and are encouraged to be sensitive, and as reasonably accommodating as possible, to attendees with disabilities. Information regarding ADA compliance is available from the U.S. Department of Justice ADA Information Line (800/514-0301) and from the website.
Care of Exhibit Space
MCCA will provide aisle carpet cleaning service. The exhibitor must, at its own expense, maintain and keep its exhibit clean and in good visual and working order.
Exhibitor Awards
On Friday, November 8, we'll announce our Best Booth Awards (the BBA's if you will...) recognizing exhibitors for their booth design, creativity, and branding.
Exhibit Design
100 percent occupancy of allowed exhibit space is discouraged. In designing exhibits, good judgment and consideration for neighboring exhibitors and attendees should be primary objectives. MCCA has the right to mandate modification or prohibit construction of the booth. Booths are subject to onsite review and modification, where necessary.
Furniture
The MCCA Convention Team encourages furniture that helps set a mood that will serve the goals your organization is striving to achieve at the event, as well as to stand out among a crowd of competitors.
General Requirements
All exhibits must conform to and enhance the professional, educational, and instructional atmosphere of the meeting. Overstatement in the design is to be avoided. Appropriate display components and furniture must be provided by the exhibitors at their expense.
Multi-story Exhibits
Multi-story exhibits require prior approval and Kansas City Marriott Downtown guidelines exist which dictate booth construction. All requests must be submitted in writing 45 days prior to the show opening.
Noise Levels in Displays
Exhibits which include the operation of musical instruments, radios, sound projection equipment, public address systems or any noisemaking machines must be conducted or arranged so that the noise resulting from the demonstration will not annoy or disturb adjacent exhibitor and their patrons, nor cause the aisles to be blocked.
Sound
Exhibitors may use sound equipment in their booths as long as the noise level does not disrupt the activities of neighboring exhibitors. Speakers and other sound devices should be positioned so as to direct sound into the booth rather than into the aisle.
Theme
This year's Annual Convention theme is "Fountains of Knowledge" and that could not be more appropriate for our community of educators and all the great knowledge they have to share. We encourage you to integrate our event theme into your entire exhibit-marketing program (e.g. pre-, at-, and post-show promotion, exhibit design, in-booth experiences, giveaways, staff attire, etc.).
All exhibiting organizations are required to be in compliance with the American with Disabilities Act (ADA) and are encouraged to be sensitive, and as reasonably accommodating as possible, to attendees with disabilities. Information regarding ADA compliance is available from the U.S. Department of Justice ADA Information Line (800/514-0301) and from the website.
Care of Exhibit Space
MCCA will provide aisle carpet cleaning service. The exhibitor must, at its own expense, maintain and keep its exhibit clean and in good visual and working order.
Exhibitor Awards
On Friday, November 8, we'll announce our Best Booth Awards (the BBA's if you will...) recognizing exhibitors for their booth design, creativity, and branding.
- Best Experiential Exhibit: Exhibit that creates a specific mood, atmosphere, and experience for attendees
- Best Swag/Giveaways: Exhibit with the best giveaways to help attract visitors and increase brand visibility
- Best Use of Technology: Exhibit that incorporates technology to draw in potential clients and give them a virtual walkthrough of your products
Exhibit Design
100 percent occupancy of allowed exhibit space is discouraged. In designing exhibits, good judgment and consideration for neighboring exhibitors and attendees should be primary objectives. MCCA has the right to mandate modification or prohibit construction of the booth. Booths are subject to onsite review and modification, where necessary.
Furniture
The MCCA Convention Team encourages furniture that helps set a mood that will serve the goals your organization is striving to achieve at the event, as well as to stand out among a crowd of competitors.
General Requirements
All exhibits must conform to and enhance the professional, educational, and instructional atmosphere of the meeting. Overstatement in the design is to be avoided. Appropriate display components and furniture must be provided by the exhibitors at their expense.
Multi-story Exhibits
Multi-story exhibits require prior approval and Kansas City Marriott Downtown guidelines exist which dictate booth construction. All requests must be submitted in writing 45 days prior to the show opening.
Noise Levels in Displays
Exhibits which include the operation of musical instruments, radios, sound projection equipment, public address systems or any noisemaking machines must be conducted or arranged so that the noise resulting from the demonstration will not annoy or disturb adjacent exhibitor and their patrons, nor cause the aisles to be blocked.
Sound
Exhibitors may use sound equipment in their booths as long as the noise level does not disrupt the activities of neighboring exhibitors. Speakers and other sound devices should be positioned so as to direct sound into the booth rather than into the aisle.
Theme
This year's Annual Convention theme is "Fountains of Knowledge" and that could not be more appropriate for our community of educators and all the great knowledge they have to share. We encourage you to integrate our event theme into your entire exhibit-marketing program (e.g. pre-, at-, and post-show promotion, exhibit design, in-booth experiences, giveaways, staff attire, etc.).
This year we'll announce our Best Booth Awards (The BBA's, if you will...) recognizing exhibitors for their booth design, creativity, and branding. The winning exhibit from each category will receive a 10% discount to attend and First Priority preference to #MCCA20.
- Best Experiential Exhibit: Exhibit that creates a specific mood, atmosphere, and experience for attendees
- Best Swag/Giveaways: Exhibit with the best giveaways to help attract visitors and increase brand visibility
- Best Use of Technology: Exhibit that incorporates technology to draw in potential clients and give them a virtual walkthrough of your products
